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Why does a business need reputation management companies for online marketing?

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Online reputation management (ORM) is a procedure and strategy to monitor, pin point and influence your digital credibility and reputation online. An effective online reputation management strategy can offer you new opportunities and perspectives to enhance your brand awareness. If you are a business owner, I am sure you know that having a good reputation is critical for the development of your business. The same goes for digital reputation management as many people in today's digital business lifestyle are online when they have a problem or need any information about a specific good or service. If your reputation is negative online, will these people seek answers for you? At the end of the day, a bad online reputation will have a negative impact on your business objectives. There are many different reasons why it is crucial to have an online reputation management process in order to help you with your social networks and other digital marketing campaigns, but he