Online Reputation Management Services

Ripoff Report is a website that asks consumers to post negative reviews of companies they believe have ripped them off. In theory, this seems like a great idea. These days, many people rely on online reviews when deciding where to buy a computer, which lawyer to work with, or even which movie to see this weekend. Ripoff Report's idea is that by sharing negative experiences, users can raise awareness about rogue companies and slimy sales tactics and ultimately save other consumers' trouble. However, the site doesn't do much to ensure that users' reviews are truthful and accurate. The users posting the reviews were customers of the companies they are reviewing. Pretty much anyone can quickly post whatever they desire about a company as long as they have a valid email address and click a few buttons. While other review portals usually offer businesses one of the best ways to respond to various negative reviews, Ripoff Report also provides little recourse for different busi...

  If you ask any business executive if they think having a good corporate reputation is important, the answer will be an obvious "yes". But ask them what it takes to have a good online reputation, to maintain it, or even to have a good online reputation, and many will struggle with trying to define a clear answer. It's important to understand the "what" and the "why" before developing a reputation management plan. First, let's start with the basics. What is corporate reputation? Business reputation is the impression that important people have of your business. The word 'important' may make you think of potential customers or clients, but this group is much larger. It includes every potential relationship that your business has. It means the best candidates, who get to choose where they want to work. It means the investors when you're ready to take your precious business to the next level. Also, it means the community leaders in th...